Consumers are turning away from blatant “in-your-face” advertising on billboards and in magazines. They’re tired of the one-way, megaphone-style messages from decades past. They crave a new type of brand communication – and brands can give it to them, thanks to social media.
Twitter breaks down the barrier between consumers and brands. With each 140-character message, brands have the opportunity to establish a genuine connection with their fans.
But there’s a catch: brands have to treat Twitter like the new form of communication that it is, not just another platform for sending the same static, one-way messages they’ve sent in the past.Continue Reading..